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StarTimes
#ReadyToServe

  • CLIENT: StarTimes Kenya
  • YEAR: 2017
  • ROLE: Campaign Management
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  • Video Production
  • Campaign Management
  • Social Media Management
  • User Experience Design
  • Digital Branding
  • Creative Design

Opportunity: Every year, the world is united on Customer Service Week to celebrate the men and women who work diligently to ensure the customers are happy and also show appreciation to the customers. For the first time, StarTimes participated in the week long event to remind their customers of their commitment to serve them.

Strategy:

We ran an online campaign dubbed #ReadyToServe where we invited customers to share their experience with the brand and also show StarTimes dedication to serve them at all times.
We developed a TVC that highlighted the StarTimes dedication to service and had a live Q&A that saw a top manager at StarTimes answer customers queries live on Facebook as well as develop an intelligent campaign chatbot that responded on the fly to queries from customers.

Results:

StarTimes' brand love score increased by over 32% with positive feedback coming from clients who praised the brand for their commitment to great customer service.
That week alone, the social media pages grew by over 13,000 fans.

Credits:
Creative Agency: Webworks Africa Limited
Video Production: Cunmax Production
"Great Partnerships breed results."