Startimes is among Kenya' leading pay TV subscribers.
Father's day was held in Kenya on 19th June and Startimes wanted to honor the father's and father figures in the lives of Kenyans.
Insight: 82% of millenials rely on the internet for information which were perceived to be a “Father’s” jurisdiction eg “How to tie a tie, how to ask a girl out or how to change a punture etc. Out of the total, 72% still have their fathers.
How we approched it: We reminded Kenyan's of the need to share some valuable time with their dad's and ask them questions that matter, hence the hashtag "DadKnows".
Client Name : Startimes Kenya
Location : Nairobi, Kenya